PRESS RELEASE

Crushpad Completes $3.5 Million Financing Round

Winery poised to aggressively expand in 2007

SAN FRANCISCO, Feb. 7 /PRNewswire/ -- Crushpad, the consumer-powered winery, today announced that the company has finalized $3.5 million in equity and debt financing. This financing enables Crushpad to double its production in 2007 to over 25,000 cases, dramatically expand its social networking site (http://www.crushnet.com) and set the stage for national expansion into new urban locations.

Crushpad (http://www.crushpadwine.com) is a leader in the new wave of "social production" companies where consumers define and create the end product. Crushpad clients define the wine style, participate as much or as little as they want and end up with barrel-size lots of luxury-class wine made to their specification. Building on the concept of "user generated content" popularized by sites such as YouTube, MySpace and Flickr, Crushpad puts wine enthusiasts from across the world at the center of this new model.

Michael Brill, Crushpad president, commented, "Over the past three years we've had the privilege of working with thousands of people to pursue their dream of making wine. This financing will allow us to fulfill that dream for many more as we begin entering new markets."

Equity financing of $2.7 million was provided by a combination of professional investors and satisfied Crushpad clients and was augmented by a credit facility provided by City National Bank. Profitable since its inception, Crushpad is well-poised to lead the shift in the $6 billion high- end wine industry from a producer-centric to a consumer-centric model.

About Crushpad
Crushpad is a San Francisco-based custom winemaking facility whose customers include wine enthusiasts, professional winemakers, wine retailers and restaurateurs. Crushpad specializes in small-lot, luxury wine production from California's most notable vineyards. The company was founded in 2004 by wine industry veterans and technology industry refugees determined to liberate winemaking from its traditional stereotypes of impossible wealth, expansive chateaus and golden retrievers. For more information call 415-864-4232 or visit http://www.crushpadwine.com.