PRESS RELEASE

Crushpad Breaks Land Speed Record for Wine Brand Creation

Over 400 wines created in 2006 harvest

For its third harvest, Crushpad has produced 15,000 cases of luxury-class wine for its rapidly growing client base. This represents over 400 distinct wines, making Crushpad the world's leader in wine brand creation. From September through November 2006, hundreds of new winemakers flew in from across the country to see their passion for wine turn into their own boutique wine. Many more participated remotely via the Internet using Crushpad's interactive webcams and crushnet.com, Crushpad's online community for winemaking.

Crushpad processed almost 300 tons of grapes at its San Francisco location while involving wine enthusiasts who participated in winemaking activities such as crushing, fermentation and pressing. Almost half of Crushpad's volume was through Crushpad Commerce - a service that allows wine enthusiasts to easily launch their own high end commercial wine brands without quitting their jobs and moving to wine country.

"In 2006 we made incredible strides in our capacity and winemaking expertise," noted Michael Brill, Crushpad CEO. "It is completely gratifying to be at the press with a client, tasting their wine and looking back at each other with big, tooth-stained grins. It's really an honor for us to help other wine enthusiasts pursue their passion."

Crushpad currently has over 1,500 customers in 35 different states and 6 countries. The member base is expected to grow significantly in 2007 with the official launch of crushnet.com. Crushnet extends the offering of Crushpad by empowering members to easily band together to create winemaking groups to produce wine. This new "social production" model is in stark contrast to the traditional industrial supply chain model that has been the mainstay of the wine industry since prohibition.

"Defining and making my own unique, cool climate syrah has been amazing," said NYC-based marketing executive Loren Grossman. "Even at this very early stage, the wine has huge promise and I can't wait to make more wine at Crushpad in 2007."

About Crushpad
Crushpad is a San Francisco-based custom winemaking facility whose customers include wine enthusiasts, professional winemakers, wine retailers and restaurateurs. Crushpad specializes in small-lot, ultra-premium wine production from California's most notable vineyards. The company was founded in 2004 by wine industry veterans and technology industry refugees determined to liberate winemaking from its traditional stereotypes of impossible wealth, expansive chateaus and golden retrievers. For more information call 415-864-4232 or visit www.crushpadwine.com.

Press inquiries contact:
Noah Dorrance
noah@crushpadwine.com
415-864-4232