President & CEO
In 2002, Michael ripped up his San Francisco backyard and planted pinot noir. Soon after, Michael began hauling tons of fruit back from wine country to make wine in the city, showing up at his day job bleary-eyed and purple fingered. Vowing to add sanity to the lives of winemakers with day jobs, Michael formed Crushpad. Today, Michael has responsibility for the strategy and operations of Crushpad and with over 15 years experience founding and building start-up companies he is well equipped to turn his passion for wine into a thriving business.