Founder
In 2002, Michael ripped up his San Francisco backyard and planted pinot noir. Soon after, Michael began hauling tons of fruit back from wine country to make wine in the city, showing up at his day job bleary-eyed and purple fingered. Vowing to add sanity to the lives of winemakers with day jobs, Michael formed Crushpad in 2004. Today, Michael dedicates his time to new product initiatives, improving the quality of winemaking and client experience, and pursuing global expansion opportunities.