Author Archives: crushpad

Meet Our Crushpad Club Challenge Finalists

Two months ago, we launched the Crushpad Club Challenge, a contest that would inspire 380 wine lovers to compete for the chance to win their own dream wine brand and the illustrious title of “Winemaker.” Meet our ten Finalists. Continue reading

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Napa Valley Cabernet Sauvignon: Cool vs. Warm Climate

All varieties are governed by the Goldilocks Principle. Take Cabernet Sauvignon. Plant it in a location that’s too hot and you cook the flavor and structure out of the grape. Plant it in a location that’s too cold and you end up with something that’s under-ripe, thin and vegetal. But, plant it in a location that’s just right and you’ve got a good chance to produce one of the world’s greatest wines. Continue reading

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Tips for Promoting Your Wine Brand Online

Let’s face it, vote-based competitions are no time to be shy. As we enter the final month of voting, we wanted to help all of our contestants make the most of their favorite social channels. So, here are a few tips to help harness the social web in powerful ways to beat the odds: Continue reading

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Not Your Daddy’s Caddy- Crushpad on CNN Money

The Business Unusual series on CNN Money highlighted Crushpad with a visit and interview with Michael Brill. Series host, Chris Hardwick, is sponsored by Cadillac to travel across America with the ambition of uncovering stories and secrets of several visionary … Continue reading

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Crushpad Attends World of Pinot

March 4-6 our resident Pinot winemaker, Adam Smith, packed his car with bottles, t-shirts and sunglasses and headed to Shell Beach, CA to join 180 Pinot producers from around the globe. The 11th Annual World of Pinot Noir at the … Continue reading

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Crushpad takes Handsome Dan for Walk in Central Park

Courtesy of Dave Bryant (aka “D2″) When you think of Yale a few things come to mind, the rich educational history, alumni that include five presidents, forty-five cabinet members, over five-hundred members of congress, and Handsome Dan, Yale’s bulldog mascot. … Continue reading

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The Sounds of Science

Every two weeks, samples are pulled for Lab Manager, Cindy Cosco, to analyze. Cindy checks each barrel sample for pH, TA, alcohol and sulfur dioxide levels. It's important to maintain consistent SO2 levels throughout the life of a wine to … Continue reading

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City Slickers Shake Hands with Blooming Mustard

Mustard is flowering at our new Silverado Trail location. The pastoral digs among the vines truly rejuvenates the soul. (Boots required).  If you fret spiders and snakes, don't sweat, we've got mountains of stainless steel and plenty of big kid … Continue reading

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Crushpad is Moving to Napa Valley

We are pleased to tell you about an incredible opportunity for Crushpad and our community. After six years operating in the city, Crushpad is moving from its San Francisco warehouse into a true winery on Napa’s Silverado Trail. We are … Continue reading

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It’s just a little rain

We’ve received quite a few inquiries about the current weather and its impact on the grapes that are still out there.  Here’s a quick summary of how we determine how much we freak out when it rains. First of all, … Continue reading

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Winemakers Second: Dry ice

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Winemakers Second: The big fridge

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Winemakers Second: Variable ripeness in mountain vineyards

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Kicking off Crushpad Bordeaux Harvest 2009 with the Lepmets from Estonia

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