Brixr
Brixr is a new concept in online wine sales. Brixr (http://brixr.com) provides consumers a diverse selection of wines and recommendations from people they trust, allowing them to discover new wines from small and large producers around the world. And unlike any other online wine provider, Brixr offers sampling via TinyBottles — 50ml sample bottles of your wine.
Wine Country in the Living Room - By enabling interactive video tastings with online hosts, consumers will have the opportunity to taste wines before they buy, learn the stories about the wines and build relationships with producers and influencers.
Leading and Emerging Wine Influencers - Brixr will include leading wine writers, sommeliers and trade buyers as tasting hosts. Your wines will be exposed to a new audience of both consumers and trade professionals.
Longtail Influencers - Brixr is open by nature. Anyone can taste and promote wines – you can even create your own tastings or partner with other wineries for joint tastings. Brixr provides the platform and the wines; the influencers provide the audience.
Unlimited Promotions - Brixr will release new features weekly all designed to enable you and influencers to construct promotions, lists and clubs that build wine brands and really sell wine.
Channel Support - Brixr is adding capabilities that enable new ways to work with your distributors and even trade customers – much more efficient than costly road trips.
TinyBottles
TinyBottles are sample size bottles designed to allow an innovative tasting experience for your wines. We offer 50 and 100ml sized TinyBottles (http://tinybottles.com) carefully bottled in revolutionary packaging. Our custom-built bottling line effectively triple sparges the bottles to ensure low oxygen ingress, uses a piston pump to gently move the wine from 750 bottle or bulk container to the TinyBottle and caps it off with either a Stelvin or Guala cap to protect the wine.
TinyBottles are sold from Brixr but you can also distribute TinyBottles directly — a great way to expose your product to a large community without breaking the bank. TinyBottles offer a range of unique marketing opportunities. Here are some ideas to get you started:
Holiday Sampler Packs - Create a sample package with TinyBottles of each of your wines. You can include library wines or barrel samples to make a more unique offering.
Gift Packs with Gift Certificates - Upgrade your sampler package with a gift certificate for a full bottle of wine of the recipients choosing. (Please contact us if you are interested in participating in a cross winery sampling kit.)
Winery Introduction Packs - Create your sampler pack for new potential customers and deduct the cost of the intro pack on their first order.
Build a better relationship - Send samples to your key trade accounts and ensure they taste your complete lineup or delight your best mailing list customers with barrel samples or extremely limited production wines.
